TechStack
For estheticians · Monthly cadence, compounding results

Great skin is a monthly relationship. Most clients forget that.

Skincare results compound — one facial is nice; ten facials is transformative. The clients who drift after 2-3 visits miss the exact part of the journey where the results become visible. Retention IQ catches them at the dropoff point.

Typical avg ticket
$95 – $300
Dormant revenue example
$125K / year
Typical cadence
4–6 weeks for maintenance facials, 2–4 weeks for active treatment series
The specific leaks in estheticians & skincare

Three patterns we see in every estheticians & skincare.

01

Single-facial clients who never rebooked

They liked the service. They just didn't rebook. Without a systematic follow-up at week 4, most become one-and-done.

02

Package clients who disappeared after session 3 of 6

They prepaid. Life happened. Now they have unused sessions and embarrassment about not using them. A gentle nudge usually resolves this.

03

Peel and microneedling series that never got completed

Advanced treatments are series-based. A missed session delays results. Without per-client session tracking, nobody notices.

Cadence calibration

Estheticians & Skincare run on their own clock.

Product use and at-home regimen affect cadence — the best estheticians track both.

Services the engine tracks
Custom facialHydraFacialChemical peelMicroneedlingDermaplaningLED therapyBack facial
Works with these platforms
VagaroBoulevardFreshaSquare AppointmentsJane+ any CSV
Free · No data required

How much dormant revenue is hiding in your practice?

Move the sliders to match your practice. We'll estimate your dormant revenue opportunity based on industry benchmarks — no client data, no signup, no catch.

2,500
50020,000+
$250
$50$1,500
2
1 (annual)12 (monthly)
Your estimated dormant revenue
$0
Based on an industry-average 55% dormancy rate for client-based practices. Actual numbers often run higher.
Recoverable with Retention IQ
$0
At our conservative 8% reactivation rate from first-campaign results. Typical practices see 10-30× ROI on their first month.
Get your real number — book a demo
We sign a BAA before any real client data moves. 15 min call, zero commitment.

See the engine running on estheticians & skincare data.

15-minute demo. Zero commitment. We'll show you the product running on sample data, then walk through what your numbers could look like.

Setup in one call Works with your booking platform