TechStack
👁️ For lash artists · The most cadence-dependent service in beauty

Fills happen every 2 weeks. Or they don't happen at all.

Lash extensions have the tightest rebook window in all of service beauty. Miss a fill by a week and the set falls apart; miss by two weeks and the client starts over from bare lashes — often at a different studio. Retention IQ timings are precise to the day per client.

Typical avg ticket
$75 – $220
Dormant revenue example
$140K / year
Typical cadence
2-3 weeks for fills, annual lash lifts
The specific leaks in lash studios

Three patterns we see in every lash studio.

01

Clients who said 'I'll stop for the summer'

Summer breaks kill retention. Clients come back with bare lashes and book elsewhere because their original artist 'doesn't have time.' The fix is a summer-specific win-back flow in August.

02

Classic clients who never upgraded to hybrid/volume

Upgrade paths exist: Classic → Hybrid → Volume → Mega. Most studios never systematically invite the upgrade at the right moment.

03

Lash bath add-ons never sold

The $25 lash bath is nearly pure margin and extends retention dramatically. Few studios sell it consistently.

Cadence calibration

Lash Studios run on their own clock.

Fill clients who go >4 weeks almost never return — the set is gone. Urgent intervention window at week 2.5.

Services the engine tracks
Classic full setHybrid fillVolume fillMega volumeLash liftLash tintLash bath
Works with these platforms
GlossGeniusVagaroBooksyFreshaSquare Appointments+ any CSV
Free · No data required

How much dormant revenue is hiding in your practice?

Move the sliders to match your practice. We'll estimate your dormant revenue opportunity based on industry benchmarks — no client data, no signup, no catch.

2,500
50020,000+
$250
$50$1,500
2
1 (annual)12 (monthly)
Your estimated dormant revenue
$0
Based on an industry-average 55% dormancy rate for client-based practices. Actual numbers often run higher.
Recoverable with Retention IQ
$0
At our conservative 8% reactivation rate from first-campaign results. Typical practices see 10-30× ROI on their first month.
Get your real number — book a demo
We sign a BAA before any real client data moves. 15 min call, zero commitment.

See the engine running on lash studios data.

15-minute demo. Zero commitment. We'll show you the product running on sample data, then walk through what your numbers could look like.

Setup in one call Works with your booking platform