TechStack
✏️ For PMU artists · Long cadence, premium ticket

Pigment fades in 12 months. Your clients need a touch-up — not a restart.

PMU is one of the longest-cadence services in the industry. Clients drift for a year, then forget where they originally got their brows done. Without systematic 10-month reminders, you lose them to the next artist with a better Instagram presence.

Typical avg ticket
$350 – $800
Dormant revenue example
$180K / year
Typical cadence
12-18 months for touch-ups, 4-6 weeks for initial perfection session
The specific leaks in pmu & microblading

Three patterns we see in every pmu & microblading.

01

12-month touch-ups that never got booked

The pigment's faded. The client's thinking about it. They just haven't acted. An 11-month reminder converts at 40-60%.

02

Brow clients who never tried lip blush

The cross-sell from one PMU service to another is natural — most clients don't know you offer lip blush. You have to tell them.

03

Consult inquiries that went cold

Someone asked about microblading last year. Didn't book. Didn't hear from you again. That's a lost $500 client who probably booked with someone who did follow up.

Cadence calibration

PMU & Microblading run on their own clock.

Skin type and client age affect pigment retention — the engine adjusts per-client based on visit history.

Services the engine tracks
MicrobladingPowder browsCombination browsLip blushLash line enhancementTouch-up
Works with these platforms
GlossGeniusVagaroBooksySquare Appointments+ any CSV
Free · No data required

How much dormant revenue is hiding in your practice?

Move the sliders to match your practice. We'll estimate your dormant revenue opportunity based on industry benchmarks — no client data, no signup, no catch.

2,500
50020,000+
$250
$50$1,500
2
1 (annual)12 (monthly)
Your estimated dormant revenue
$0
Based on an industry-average 55% dormancy rate for client-based practices. Actual numbers often run higher.
Recoverable with Retention IQ
$0
At our conservative 8% reactivation rate from first-campaign results. Typical practices see 10-30× ROI on their first month.
Get your real number — book a demo
We sign a BAA before any real client data moves. 15 min call, zero commitment.

See the engine running on pmu & microblading data.

15-minute demo. Zero commitment. We'll show you the product running on sample data, then walk through what your numbers could look like.

Setup in one call Works with your booking platform