TechStack
๐ŸŽจ For colorists ยท Service-dense, high-ticket, cadence-critical

Color fades on schedule. So does your revenue if you wait.

Color service is one of the most cadence-predictable categories in the industry. Clients know exactly when the brassiness kicks in. Retention IQ catches the 6-week wobble and brings them back before they book somewhere else.

Typical avg ticket
$150 โ€“ $450
Dormant revenue example
$220K / year
Typical cadence
6 weeks single process, 8โ€“10 weeks balayage, 12-14 weeks full highlights
The specific leaks in hair colorists

Three patterns we see in every hair colorist.

01

The 10-week drift โ€” when clients get desperate

Past 10 weeks, clients start looking at box dye or new colorists. The window to prevent that is between weeks 6 and 9.

02

High-ticket clients whose Instagram disappeared

Your $350 balayage client hasn't booked in 3 months. She either found someone else or is about to. Either way, one message now changes the outcome.

03

Color correction consults that never converted

Someone asked for a correction consult. Didn't book. Nobody followed up. That's $800-$2,000 in revenue that walked out the door.

Cadence calibration

Hair Colorists run on their own clock.

Every color service has its own fade curve โ€” the engine calibrates per service type, not a generic interval.

Services the engine tracks
BalayageHighlightsRoot touch-upColor correctionGlossSingle processToner refresh
Works with these platforms
VagaroBoulevardFreshaGlossGeniusSquare Appointments+ any CSV
Free ยท No data required

How much dormant revenue is hiding in your practice?

Move the sliders to match your practice. We'll estimate your dormant revenue opportunity based on industry benchmarks โ€” no client data, no signup, no catch.

2,500
50020,000+
$250
$50$1,500
2
1 (annual)12 (monthly)
Your estimated dormant revenue
$0
Based on an industry-average 55% dormancy rate for client-based practices. Actual numbers often run higher.
Recoverable with Retention IQ
$0
At our conservative 8% reactivation rate from first-campaign results. Typical practices see 10-30ร— ROI on their first month.
Get your real number โ€” book a demo
We sign a BAA before any real client data moves. 15 min call, zero commitment.

See the engine running on hair colorists data.

15-minute demo. Zero commitment. We'll show you the product running on sample data, then walk through what your numbers could look like.

Setup in one call Works with your booking platform