Drop-ins don't make you money. Memberships do — and they're leaking.
Boutique fitness studios live on membership retention. Lose 10% of members per month and the business treadmills. Win-back campaigns targeting members who've canceled or paused recover 20-30% of them — but only if the messaging is right.
Three patterns we see in every yoga & pilates studio.
Members who canceled 'until the weather is nicer'
Seasonal cancels are predictable. June resubscribe campaigns to March-canceled members convert at 25%+.
Drop-in clients who never converted to members
Someone did 5 drop-ins. That's $75. A membership would have been $180/month. The moment to convert is after class 3 — not never.
Reformer clients who stopped after their intro pack
Intro pack converts at 30-40% to membership under normal circumstances. 50-60% with systematic follow-up during the intro period.
Yoga & Pilates Studios run on their own clock.
Attendance trends are the best churn predictor — a member whose attendance dropped from 3x to 1x is 70% likely to cancel within 6 weeks.
How much dormant revenue is hiding in your practice?
Move the sliders to match your practice. We'll estimate your dormant revenue opportunity based on industry benchmarks — no client data, no signup, no catch.
The engine ships with industry-specific profiles for every service business that lives on repeat bookings.
See the engine running on yoga & pilates studios data.
15-minute demo. Zero commitment. We'll show you the product running on sample data, then walk through what your numbers could look like.